Marketing Cheltenham is the official destination marketing organisation for Cheltenham, working to promote the town to both residents and visitors as a vibrant place to visit, stay, and explore. The team supports and promotes all visitor facing businesses to help them to attract footfall and boost trade.
Marketing Cheltenham is a division of Cheltenham Borough Council, but also works in close partnership with a range of stakeholders and individual businesses across the town and the surrounding area – including Cheltenham BID, The Jockey Club, The Cheltenham Trust, and Cheltenham Festivals.
Marketing Cheltenham is a partner in the Cotswolds Plus Local Visitor Economy Partnership, recognised by VisitBritain and VisitEngland. This ensures that the town’s voice can be heard by national and international stakeholders in tourism, ensuring access to national resources and creating opportunities to engage with influential tourism trade partners.
By taking a ‘whole of place’ marketing approach, attracting incoming businesses and investors into the town, Marketing Cheltenham supports and enhances Cheltenham’s cultural and economic vitality.
