Marketing Cheltenham is the official Destination Marketing Organisation for Cheltenham and leads the delivery of the town’s Visitor Economy Strategy, which seeks to grow the value of the sector by 5% each year.

Marketing Cheltenham is a division of Cheltenham Borough Council, but also works in close partnership with a range of stakeholders and individual businesses across the town and the surrounding area – including Cheltenham BID, The Jockey Club, The Cheltenham Trust, and Cheltenham Festivals – along with regional partners such as Cotswolds Tourism and GFirstLEP and national agencies VisitBritain and VisitEngland.

Through our Visit Cheltenham and ‘The Festival Town’ brand, we’re able to attract in excess of 1 million website visitors to our website annually – and far more again through our successful social media channels.

Through our wider place marketing activity and our Meet in Cheltenham and We’re Moving to Cheltenham initiatives (; we are also helping to encourage business tourism and inward investment into the town and to raise the profile of Cheltenham as the UK’s cyber capital.