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Marketing & Brand Focus: Search Engine is Changing what you need to know with QBD
When & where
- Date: Wednesday 25/10/2023
- Time: 9:30am - 11:00am
- At: Willans -
34 Imperial Square
Cheltenham, GL50 1QZ United Kingdom
About the event
Search is changing, what do you need to do to thrive and not dive?
With the launch of Google SGE on the horizon, AI-based search results are going to have a huge impact on everyone’s website traffic.
In this workshop with Official Partners QBD, we will be looking at the biggest change in search engines for over 25 years what it means and how we can be prepared for the changes it may inflict on us.
AI is taking over the world, so we need to get ready, right?
What is SGE in marketing? The Search Generative Experience (SGE) is an ambitious initiative by Google to provide AI-generated experiences and personalized, conversational answers to user queries—effectively transforming the way we interact with search results.
As AI claws its way into the way we search for content on the internet, it’s essential that we try and grasp what the impact will be on our website traffic and rankings.
Google drives over 90% of all searches on the internet, so when it announces changes to how it will gather its results – we all have to take stock.
Google has maintained its dominant position for most of its life. In fact, since its launch in 1998, it simply rocketed to the number one slot with its clean-looking, uncluttered approach and great user interface and experience. (There’s a clue here for all the navigation and web designers out there!).
The onslaught of AI and generative search results has rocked Google’s world over the past year or so. Bing stole a lead on Google, and the impact on Google’s share price was there for all to see. Google needed to strike back, and quickly too.
Google has been rumoured to have had 500-plus engineers working on its new Search Generative Experience (SGE) and finally announced the latest search engine on 10 May 2023.
Read the full article about how Google search is changing with SGE written by Paul Dyer at QBD
Link to:- https://www.qbd.co.uk/search-is-changing-what-do-you-need-to-do-to-thrive-and-not-dive/
Paul Dyer
Managing Director and SEO Guru at QBD
Event partners
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+ Add to Google CalendarWillans
34 Imperial Square
Cheltenham,
GL50 1QZ
United Kingdom
