Colin Reid is the Managing Director of Sandler Training based in Gloucestershire. With over 30 years global experience in the aviation, medical and electronics industries working in Engineering, Service, Sales and General Management – Colin is now helping to grow businesses in the Gloucestershire area.
What we do
At Sandler we specialise in helping our local businesses hit their financial and business goals by implementing a selling system that consistently delivers results. We have been particularly successful with B2B businesses ranging from ambitious individuals to well established global corporations. Our customers are typically concerned about their sales team’s performance, annoyed at not growing to plan or upset at losing market share to inferior competition.
How we do it
The Sandler sales methodology fosters an attitude of leadership, rather than just emphasising technique. Working on behaviours and attitudes as well as sales skills helps to create a unique road map to lasting success.
Long after our first training session takes place, we’ll continue to reinforce what your people learn with ongoing training workshops, individual coaching sessions and interactive online tools. In fact, we’re the only organisation that offers that kind of ongoing reinforcement. Our unique approach emphasises ongoing repetition – what we call “reinforcement training.” It helps accelerate your learning path and then multiplies your successes over time.
The Sandler approach is simple and easy to apply in your team’s day-to-day activities. Our innovative programmes (sales, leadership & customer service) have been developed by Sandler professionals proven effective for over 40 years.