Cheltenham BID

First Floor, Isbourne House,
3 Wolseley Terrace, Oriel Road,
GL50 1TH

The Cheltenham BID (Business Improvement District) started operating in August 2016.

Business Improvement Districts deliver a range of projects that benefit businesses in a defined area. In Cheltenham, the Business Improvement District zone covers the town centre, including the High Street, The Promenade, Montpellier and The Brewery Quarter.

The BID will run for a further four years and eight months, at which point another ballot would need to be held for it to continue.

In its Business Plan for 2021-2026, Cheltenham BID pledged to introduce projects in four key areas.  Business Support, Marketing and Promotion, Town Centre Events, and Townscape Enhancements.


Cheltenham BID provides invaluable support to businesses by communicating regular updates, signposting and providing businesses with guidance, facilitating partnership working and opening up new opportunities for businesses.


Cheltenham BID provides town centre businesses with a strong and collective voice by representing them on local boards and committees.  We strive to influence local decision making and form partnerships for the benefit of our businesses.