During the month of March, we tackled business critical conversations with outstanding speakers who provided insights, top tips, practical advice and stimulate innovative ideas and thinking.

These thought leadership events offered continued learning, knowledge transfer and personal development are key for any successful organisation, you can catch up on week 4’s conversation, Brand & Marketing here.

Catch up on the Brand & Marketing conversation from Leadership Month 2022. Our speakers this week engaged us with personal stories and anecdotes around rebranding and guerrilla account based marketing.

Week 1 - Culture, Diversity & Inclusion

Week 3 - Leadership

Week 2 - Sustainability

Week 4 - Brand & Marketing

Laithwaites Goes Bold with Rebrand

James Morrison, Head of Brand, Laithwaites Wine

James took us through the journey the team went through to make themselves fit for purpose and able to engage with a wider demographic. Laithwaites are wine lovers not wine snobs, so it was important to them to feel connected, accessible, and inclusive. James has been Head of Brand at Laithwaites since August 2021 and before that he spent 11 years at Waitrose & Partners as Head of Brand Marketing.

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Guerilla Account Based Marketing

Tommy Moore, Strategy Director, DRPG

Tommy showed us how to use pin-point precision in your marketing and communications to ensure you cut-through to your audiences. Focusing on what channels, tools, strategies and tactics are needed for more agile businesses to compete at greater scale to greater success.

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Leadership Month 2022 – Brand & Marketing Catch Up