Essential reading for all business leaders. After a five-year research project – with companies including Gillette, Walgreens, and Wells Fargo – Jim Collins concludes taking a company from good to great can and does happen. He uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising and shocking to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.
