EasyBreathing, a company formed only 8 weeks ago by Entrepreneur Oliver Bruce secures $11million deal for 28.6million mask with Amazon and NFSG.

Business Support • Online • In Print • In Person

EasyBreathing, a company formed only 8 weeks ago by Entrepreneur Oliver Bruce secures $11million deal for 28.6million mask with Amazon and NFSG.

The shortage of certified PPE into the UK during the current pandemic has been headline news for weeks. It was this headline news that led 3 Cheltenham entrepreneurs to form the most phenomenal partnership!

In the first 2 weeks of lockdown EasyBreathing had successfully imported over 2million units of PPE into the UK. It was this earl track record that led to the interest from Cheltenham firm NFSG owners of Overhang Drinks.

NFSG, who have distribution links into Sainsbury’s, Smiths, Waitrose and Amazon reached out to EasyBreathing after receiving a ‘call to arms’ from Amazon.

Further to the article published by the UK Government on the 9th May 2020. Amazon started to ‘step up’ their efforts to procure PPE for distribution to frontline workers within the UK. It was this global shortage that led Amazon to reach out to their platform vendors, of which Overhang is one of, in the search for certified PPE.

The international connections EasyBreathing brought to the table through their supply links in China teamed with NFSG’s relationship with Amazon allowed for swift and compliant procurement of product in line with Amazons request for, specifically 3Ply IIR Sterile Masks.

In a deal which took 5 weeks from start to finish to negotiate and will still take a further 7 weeks to deliver, EasyBreathing, with the support from NFSG have gone from lockdown start-up to a key PPE provider in this pandemic , delivering nearly 30million masks worth nearly £10million straight into the heart of the UK.

Oliver Bruce CEO of EasyBreathing said “We always set out to make a difference where possible. I never thought we would be able to impact the shortage of PPE to such an extent, that said, I am thrilled we have been able to do so.”

Amazon have since requested further production schedules from the team with a view of procuring a further supply of product later this year for the consumer market.

William Wilkinson Managing Director of NFSG said “It’s been a real pleasure to be able to accept the call to arms Amazon circulated to their vendors. Having worked with Amazon for over 2 years supplying soft drinks, I would never have foreseen us pivoting into the world of PPE. We have and I am glad we did so.”

The success story continues to grow for EasyBreathing who are speaking to senior level Government officials in the department of Health and Social Care as well as blue chip global organisations as the UK and surrounding countries battle to plug the shortage of PPE.