Tommy looked at the new realities businesses face in communication and audience engagement in a post pandemic world. He explored trends emerging, audience expectation, new and familiar technologies, the role of virtual, augmented and mixed reality and the impact of Generation Z on brand, marketing & communication expectations and preferences.
C2S Leadership Week – Day 4
Brand & marketing with Tommy Moore, Creative Strategy Director at DRPG
BELOW WATCH THE FULL RECORDING FROM THIS SESSION, THE SLIDES, USEFUL LINKS, RECOMMENDED READING AND PHOTOS.
Facinating overview from Tommy. great watch and very thought provoking!
About Tommy & DRPG:
Tommy Moore, Creative Strategy Director at DRPG
Tommy from drpg looked at the new realities businesses face in communication and audience engagement in a post pandemic world.
He explored:
- How trends emerging before the crisis were supercharged by restrictions and lockdown
- How audience expectation around marketing and brand content has changed
- How newly familiar technologies will evolve into indispensable tools
- The role of Virtual, Augmented and Mixed reality in our new strategies
- The impact of Generation Z on brand, marketing & communication expectations and preferences
PHOTO GALLERY FROM THIS SESSION:
https://www.circle2success.com/photo-gallery/
USEFUL LINKS:
drpg Brand Purpose Whitepaper 2020
Simon Senik – Brand Positioning: https://www.youtube.com/watch?v=YjfSkBR_m7w
Change your narrative
Secrets from the Science of Persuasion by
Robert Cialdini & Steve Martin
Recommended Reading:
https://www.goodreads.com/book/show/53070290-the-age-of-influence
https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/0241370140/ref=asc_df_0241370140/?tag=googshopuk-21&linkCode=df0&hvadid=310737150369&hvpos=&hvnetw=g&hvrand=16798959717808210589&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9045585&hvtargid=pla-551765662034&psc=1
The Top 10 Marketing Books of All Times noted by Amazon…..
- The Anatomy of Buzz by Emanuel Rosen. …
- Made to Stick By Chip Heath & Dan Heath. …
- Conversion Optimization by Khalid Saleh & Ayat Shukairy. …
- Selling the invisible by Harry Beckwith. …
- Permission Marketing by Seth Godin. …
- The Psychology influence of Persuasion by Robert B. …
- Positioning by Al Ries & Jack Trout.
Let us know if you have any recommended reading!
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