Aligning Brand with A Purpose Lead Business and the how and why businesses with purpose are more relevant than ever in a COVID / post COVID world. Fox will share some of the performance figures of Pukka and also what the road ahead looks like as Unilever announced last year they are splitting off the global tea business – so change is a constant for them and has been for many years. How do they stay focused and creative?
C2S Leadership Week – Day 4
Brand & Marketing with Fox, Creative & Marketing Director at Pukka Herbs
About Fox & Pukka Herbs:
Fox Creative & Marketing Director at Pukka Herbs
Pukka Herbs is a global producer of organic teas and supplements with a passion for working with nature’s finest ethically sourced herbs and an inspiring and wellbeing orientated brand. The company’s organic herbal teas, lattes and wellbeing supplements are now sold in over 40 countries in Europe, Asia, Africa, Australia and North, South and Central America. Last year, more than 500 million colourful cups of organic tea were drunk across the world! That’s a lot of brews!
The Pukka Story
PHOTO GALLERY FROM THIS SESSION:
https://www.circle2success.com/photo-gallery/
USEFUL LINKS:
drpg Brand Purpose Whitepaper 2020
Simon Senik – Brand Positioning: https://www.youtube.com/watch?v=YjfSkBR_m7w
Change your narrative
Secrets from the Science of Persuasion by
Robert Cialdini & Steve Martin
Recommended Reading:
https://www.goodreads.com/book/show/53070290-the-age-of-influence
https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/0241370140/ref=asc_df_0241370140/?tag=googshopuk-21&linkCode=df0&hvadid=310737150369&hvpos=&hvnetw=g&hvrand=16798959717808210589&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9045585&hvtargid=pla-551765662034&psc=1
The Top 10 Marketing Books of All Times noted by Amazon…..
- The Anatomy of Buzz by Emanuel Rosen. …
- Made to Stick By Chip Heath & Dan Heath. …
- Conversion Optimization by Khalid Saleh & Ayat Shukairy. …
- Selling the invisible by Harry Beckwith. …
- Permission Marketing by Seth Godin. …
- The Psychology influence of Persuasion by Robert B. …
- Positioning by Al Ries & Jack Trout.
Let us know if you have any recommended reading!
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