On Thursday 1st June 17, we took a group of business leaders to the brand new Cotswold BMW flagship retail store in Cheltenham to hear from MD Andrew Hulcoop and have a behind the scenes private tour of the entire site. This is the largest BMW store in Europe combining BMW, Mini and BMW Motorad, with state of the art design and technology built to the highest spec to provide customers with an exceptional customer journey.
This all started with complimentary drinks and pastries at the trendy coffee shop for customers to use when just looking round or whilst your car is being serviced. Andrew thought long and hard about the build and has provided a unique experience with a showcase of every BMW model in the range, to include vintage and classic cars. Andrew shared the challenges of driving this business forward through recession, industry changes and continuing to provide a first class customer experience in a highly competitive market. 11 years on this site will turnover in excess of £150,000,000 this year, selling in excess of 100 cars per week, servicing over 650 cars per week and washing over 1000 cars per week. He believes strongly in team and spends over £750,000 pa investing in training and his people.
Andrews philosophy has never changed from day one with his customers and staff always coming first!
Today you can clearly see he is still as passionate about the business and with the investment in this new build plans to be here for a long time to come. It is a truly fascinating tour and story!
For those who couldn’t make it Andrew has agreed to take another small group round and give us his time and expertise, so please let us know if you’d like to take part. He also extends a warm welcome to all and would be delighted if you’d take a look around and provide feedback on what your thoughts are – he’s always interested in what the customer thinks!