Fighting to be heard, can you still find your Social voice? Stephen looked at this with the ever growing popularity and consumption of social media and the use of paid media by big brands, is there still space to succeed on Social Media?
C2S Leadership Week – Day 4
Brand & marketing with Stephen Hartman, Head of Digital Marketing at DRPG
BELOW WATCH THE FULL RECORDING FROM THIS SESSION, THE SLIDES, USEFUL LINKS, RECOMMENDED READING AND PHOTOS.
Slides From This Event:
C2S Digital Presentation – Stephen Hartman-converted-compressed
About Stephen & DRPG:
Stephen Hartman, Head of Digital Marketing at DRPG
Stephen explored how the use of new and old channels can be used to ensure maximum reach/engagement to connect to your audience and how the current climate has changed the way users speak to each other, whether you use influencers or more traditional classic trust/authenticity and brand building.
PHOTO GALLERY FROM THIS SESSION:
https://www.circle2success.com/photo-gallery/
USEFUL LINKS:
drpg Brand Purpose Whitepaper 2020
Simon Senik – Brand Positioning: https://www.youtube.com/watch?v=YjfSkBR_m7w
Change your narrative
Secrets from the Science of Persuasion by
Robert Cialdini & Steve Martin
Recommended Reading:
https://www.goodreads.com/book/show/53070290-the-age-of-influence
https://www.amazon.co.uk/This-Marketing-Cant-Until-Learn/dp/0241370140/ref=asc_df_0241370140/?tag=googshopuk-21&linkCode=df0&hvadid=310737150369&hvpos=&hvnetw=g&hvrand=16798959717808210589&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9045585&hvtargid=pla-551765662034&psc=1
The Top 10 Marketing Books of All Times noted by Amazon…..
- The Anatomy of Buzz by Emanuel Rosen. …
- Made to Stick By Chip Heath & Dan Heath. …
- Conversion Optimization by Khalid Saleh & Ayat Shukairy. …
- Selling the invisible by Harry Beckwith. …
- Permission Marketing by Seth Godin. …
- The Psychology influence of Persuasion by Robert B. …
- Positioning by Al Ries & Jack Trout.
Let us know if you have any recommended reading!
Thank you for taking part in C2S Leaderhsip, downloading our information and for being part of the conversation!
